Make your team impossible to ignore.

I help department heads, C-Suite execs, and leaders clarify their team’s value, shape their strategy, and build visibility—so their team is seen, funded, and respected.

You know your team delivers…

so why does it still feel like you're proving your worth?

You’re leading a team or function critical to the business—but still struggling to get leadership’s attention, budget, or buy-in.

You’ve got smart people doing great work, but the story isn't landing.
The strategy’s unclear.
The impact feels invisible.


That’s where I come in.

from overlooked to essential

I want your team to step into their full potential. Here’s how we can get your org the recognition, resources, and results it deserves.

Team Branding & Value Prop

Make your value impossible to miss. Get crystal clear on your team’s purpose, positioning, and how to talk about it.

Shape the Strategy

Let’s make sure your strategy earns buy-in. Easily. I’ll align the strategy with your brand and what is most important to the business.

Create the Campaign

Spark the kind of buzz that attracts budget. Build visibility and trust across the org—so your work gets pulled in early, not bolted on late.

Great orgs start with frank conversations.

HOw i turn teams into powerhouses.

1.

Start with the Truth

Once you’re clear on your value, everyone can be. I look to cut through the muck and surface what really matters—what your team does best, where it’s stuck, and what the business actually needs.

2.

Design for Impact

The best plan? Is one that’s used. You need a strategy that works inside your organization—not above it. Practical. Clear. Actionable by real people. The kind of strategy that moves teams, not just decks.

3.

Make it Impossible to Ignore

Visibility isn’t vanity—it’s how great work gets seen, supported, and sustained. Your value doesn’t speak for itself. We turn your work into a message that cuts through, a brand that gets noticed, and a plan that gets funded.

4.

Deliver what Lasts

Because the right solution beats the flashiest one- every time. No overbuilt, overcomplicated solutions. You’ll get the best possible strategy for where you are now—with the systems to scale when you're ready.

Who’s francesca?

Hi hi! I’m Francesca.

I know you’re doing great work. With great people.

I’ve spent 20+ years leading inside big orgs—Nike, Deloitte, the works—and I’ve seen too many high-value teams get overlooked because they didn’t “package” their value. That’s what I help you fix.


Clear strategy. Loud impact. Let’s make sure your team gets seen, backed, and taken seriously.

Ready to make your team essential?

Your work deserves more than recognition.

It deserves results.


Let’s build the team brand, strategy, and visibility to get you there.