Great workplaces start with frank conversations.

Our four-stage process turns your culture into your competitive edge.

01. find your
x-factor

Turn your X-Factor into a practical strategy that impacts both your culture and your profits.

This is where intention meets action. We create a focused plan that brings your X-Factor to life in every corner of your business. From how you run meetings to how you make decisions - we map out what needs to change and what needs to stay. No complex frameworks. Just a clear path forward that your people will understand and your accountants will approve.

02. build your plan

We uncover the authentic, profitable truth about your company.

Every company has a distinct advantage. It's not your values on the wall or your mission statement. It's the real, raw truth about what makes you tick and what makes you money. We dig deep with your people, analyze your success patterns, and uncover that golden thread. Then we turn it into a talent magnet that attracts the right people and fills your pipeline.

03. rally your people

Arm your key players with the tools to turn your X-Factor from a strategy into your daily reality.

The finest strategy means nothing without action. We identify your culture carriers - those influential people who make things happen - and give them the knowledge and tools to bring your X-Factor to life. Through practical training and real-world application, they learn to model behaviors that matter. No scripts, no corporate speak, just authentic leadership that shapes your culture.

04. create your campaign

Get your people talking about what makes your company special - and watch talent come knocking.

When good things happen at your company, people should know about it. We create ways for your employees to share authentic stories about life at your company. From internal communications to social media presence, we build momentum that turns your people into natural advocates. The result? A workplace reputation that spreads by itself and attracts talent that stays.

Ready to get started?

Let’s be Frank about your future.